Are SEAT EVs falling out of trend?

SEAT CEO Wayne Griffiths confirmed that the company will continue producing petrol and hybrid vehicles until electric cars become more affordable and profitable. According to him, a decision on launching electric models will be made only closer to the end of the decade.

The Spanish brand isn’t trying to catch up with European competitors in electrification and plans to follow its own path. As Griffiths explained in an interview with Autocar, SEAT has no interest in releasing EVs just for the sake of it — the company aims to create truly affordable electric vehicles that can generate profit.

Currently, the brand’s financial position is stable: in 2024, SEAT sold 310,000 vehicles — a 7.5% increase compared to the previous year. Revenue reached €4.8 billion. This allows SEAT to take its time and invest in future development wisely.

Originally, the brand's first EV was expected to be based on the Volkswagen ID.3, but after Cupra became a separate brand, the project was rebranded as the Cupra Born. Meanwhile, Cupra continues to grow its own lineup: in 2024, the brand recorded 248,100 units sold, including electric models such as the Born and Tavascan.

Griffiths also mentioned that SEAT may consider developing its own EV based on the Volkswagen ID.1 platform, but no final decision has been made yet. The main requirement is that the electric car must be commercially successful. “Regardless of what the first EV from SEAT will be, it must be profitable. Our goal as a company is to earn money now and invest in the future,” the brand's CEO emphasized.

If you want to check the repair and mileage history of your SEAT before purchasing — do it remotely by VIN code using the service below:  Check SEAT by VIN code

To check the repair and mileage history of Cupra vehicles — use the service at the following link:  Check Cupra by VIN code